FoodNeverComes in the News: What Fast Company, Psychology Today & Others Said

In mid-2026, the "dopamine site" trend broke out of Korea and into the international press — and FoodNeverComes ended up in a lot of the coverage. Here's a roundup, partly for posterity and partly because our mums didn't believe us.

The coverage

• Fast Company covered the rise of fake shopping platforms and asked readers directly: would you use a dopamine site?
• Psychology Today examined the emotional payoff of fake food orders — why a simulated checkout delivers real satisfaction.
• Open Magazine traced the trend from South Korea to the rest of the world.
• Deccan Herald ran an opinion piece on why Gen Z turns to fake apps for dopamine hits.
• Hospitality Career Profile profiled FoodNeverComes itself — "the app where you order food and nothing arrives."

What they got right

The core insight in almost every piece: the pleasure of ordering is mostly anticipation, and a fake order keeps the anticipation while deleting the bill. Several writers landed on the phrase "the ritual without the receipt," which we'd frame and hang on the wall if the site had walls.

One correction, gently

A few articles guessed at who built the site and got the details wrong (no, we're not a Seoul-based engineer named "Malhee" — flattering as the mystique is). For anything official, there's exactly one source: foodnevercomes.com and our about page. If you're a journalist, say hi — we answer fast and we're friendlier than our couriers.